A Word about This Book ix
A Note from M. Darren Root xi
Preface xv
Acknowledgments xix
Introduction xxi
Chapter 1: The Story of Steve and Peggy 1
Chapter 2: This CPA's Personal Journey 9
Chapter 3: On the Subject of Money 13
Chapter 4: The Pursuit of Money 27
Chapter 5: On the Subject of Planning 35
Chapter 6: The Value of Taking Aim 47
Chapter 7: On the Subject of Management 59
Chapter 8: Management by Design 65
Chapter 9: On the Subject of People 71
Chapter 10: We the People 79
Chapter 11: On the Subject of Associate Accountants 85
Chapter 12: Building a Professional Team 89
Chapter 13: On the Subject of Estimating 95
Chapter 14: The Value of Pricing 99
Chapter 15: On the Subject of Clients 103
Chapter 16: Making It All about the Client 111
Chapter 17: On the Subject of Growth 119
Chapter 18: The Art of Growth 123
Chapter 19: On the Subject of Change 127
Chapter 20: The Next Generation Accounting Firm 137
Chapter 21: On the Subject of Time 143
Chapter 22: Managing Choices, Not Time 149
Chapter 23: On the Subject of Work 155
Chapter 24: Getting to the Real Work 161
Chapter 25: On the Subject of Taking Action 167
Chapter 26: Getting Things Done 175
Afterword 181
Michael E. Gerber is a small business guru; bestsellingauthor (over 3 million copies combined sales worldwide); thefounder and Chairman of Michael E. Gerber Companies a groupof highly unique enterprises dedicated to creating world-classstart-ups and entrepreneurs in every industry and economy; and thefounder of E-Myth Worldwide. E-Myth Worldwide transforms the waysmall business owners grow their companies and has evolved into anempire over its history of nearly three decades. Michael Gerber'spassion and genius for understanding entrepreneurs and the workingsof small businesses are the crux of his tremendous worldwide appealand success. For more information, visit www.MichaelEGerber.com. M. Darren Root, CPA, CITP, is CEO of Root &Associates, a nationally recognized speaker, and Executive Editorof the accounting profession's leading technical trade publication,The CPA Technology Advisor. Darren has also built a world-classorganization dedicated to educating accountants on transformingfrom technicians to savvy business leaders and building NextGeneration Accounting Firms. Darren's passion to change the wayfirms work, combined with twenty-five years of practical experienceand technology expertise, has enabled him to emerge as a thoughtleader and trusted coach to small and mid-sized accounting firmsacross the country.
easy-to-implement advice that shouldmake the difference in building a successful accountingpractice.' (Finance & Management, April 2011).
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