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Your Personal Marketing Playbook
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About the Author

Author Susan Crossman is an online marketing consultant who helps her clients develop, manage, and leverage the web-related content they need to grow their business with clarity and authority. She has already written a highly informative book on the topic, Content Marketing Made Easy - Why You Need It/How To Do it. She has an extensive background as a professional writer and marketer and she is tenaciously focused on helping her clients untangle the often overwhelming task of showing up more powerfully online while leveraging the internet's vast possibilities for revenue generation. The field of online marketing is changing all the time and Susan is focused on ensuring her clients get involved with it in ways that are aligned with their goals, their interests and their budget. Author Paula Hope is a leading referral marketing consultant, certified coach, speaker and trainer who helps talented business professionals become happily booked solid through referrals. Paula has seen first-hand how powerful referrals can be in the corporate world and now, as a certified coach and trainer, she is focused on assisting professional service providers to exceptional success through their own customized system and plan for creating referrals. She takes great delight in sharing her valuable knowledge and experience with her clients. Susan Crossman was Paula's book coach and editor for her first book, Stop the Saboteurs: Conquer Negative Thoughts that Hurt Your Revenue and Your Brand. And Paula has been a powerful mentor in Susan Crossman's own journey towards building and leveraging her network for business success.

Reviews

"The perfect recipe for personal marketing on steroids! A practical, real-life guide for building a powerful Referral Content Marketing Plan! Paula and Susan have crafted a masterpiece..."
-- Husam Jandal, Digital Rainmaker

"Paula Hope and Susan Crossman's new book brings together the pieces of a puzzle that eludes most people and it's the answer you've been seeking."
-- James Burchill, Bestselling Author, Coursepreneur(TM) & Producer "I have read every author on the topic of referrals to build my expertise. This book is exceptional...I couldn't put it down! It is engaging and you can apply it to your business immediately."-- Victoria Trafton, Referral Expert

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