Donald Wayne Hendon, Ph.D., is a best-selling author, speaker, consultant, coach, and trainer in the fields of marketing, management, negotiation, and international business and a lifetime member of the Vietnam Veterans of America. He is the author of more than 400 articles and 9 books, including 365 Powerful Ways to Influence and Guerrilla Deal-Making (with Jay Conrad Levinson).
Don has given several thousand seminars and consulted for hundreds of companies in 36 nations on 6 continents. McDonald's, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, Nissan, Kmart, Time Magazine, Texas Instruments, LG, and Philippine Airlines are just a few of his clients. He has taught at universities throughout the world - in 14 states in the USA plus 7 other countries. Don earned his Ph.D. in Business from the University of Texas at Austin and his M.B.A. in Marketing from the University of California at Berkeley. Don lives in Mesquite, NV.
Philip Kotler, Ph.D., is the S.C. Johnson Distinguished
Professor of International Marketing at the Kellogg School of
Management at Northwestern University. He is the author of over 57
books, including the bestselling classic, Marketing
Management.
Companies fight for market share, and Hendon - marketing expert,
veteran, and author of nine books - approaches marketing like
fighting a war. Based on seminars he has conducted worldwide, his
book leads readers to employ military strategies and business
warfare techniques for influencing people to succeed in business.
It differentiates strategy from tactics and offers tips on how to
market aggressively and beat the competition physically and
psychologically. The Four Battlegrounds of Business tool could help
readers evaluate alternatives to select the best strategy for
dominating their markets.
- BOOKLIST (Cindy Kryszak) Don Hendon's new book demonstrates how
marketers need to use military thinking to achieve marketing
objectives. Well-written and right on target.
- AL RIES, author of Marketing Warfare, Positioning, and War in the
Boardroom Donald Hendon proves he's a warrior with the quality of
his information and proves he's a winner with the quality of his
writing.
- JAY CONRAD LEVINSON, bestselling author of Guerrilla Marketing
Don't just survive in the 21st century - discover how to thrive and
explode your business. This book will give you the tools,
strategies, and weapons you need to out-think and out-maneuver your
competition.
- KURT MORTENSEN, author of Maximum Influence and Persuasion IQ
Business is a battle. It's a battle for ideas, for strategies, for
differentiation, for efficient communication, and for
implementation. It's a battle for margins, for ROI, for the hearts
and minds of the customer. Don Hendon's The Way of the Warrior in
Business is the blueprint that will enable any business to win.
- BOB PRITCHARD, Bob Pritchard, BSc, CSP, AISMM. International
Marketer of the Year Donald Hendon's new book is a great read that
should be studied by every business person and business
student.
- ROGER DAWSON, author of Secrets of Power Negotiating A very fresh
work on marketing. It's transformational - it will change how you
lead your company. It goes far beyond any other book that's out
there now in its practical and useful construct. Very well worth
reading, not only for you but for everybody on your sales and
marketing team.
- MITCHELL GOOZE, author of The Secret to Selling More and Value
Acceleration If you want to win, I mean seriously beat your
competition, read this book! The Way of the Warrior in Business
shows you how to think, act, focus, and conquer like the best
military leaders, except from the comfort of your home. If I had
three thumbs, they would all be up!
- SCOTT DEMING, branding and marketing expert, international
speaker, trainer, and best-selling author of The Brand Who Cried
Wolf If you are looking for a tool chest of proven ideas to
generate and keep more business, this book will get you there
faster than any resources I know.
- ARNOLD SANOW, MBA, CSP, author of Present with Power, Punch, and
Pizzazz! I just can't praise Don Hendon's book enough for bringing
a fresh insight to the challenging world of marketing. The Way of
the Warrior in Business is a very impressive book! Very highly
recommended!
- MICHAEL AUN, author of It's the Customer, Stupid! Don Hendon does
an excellent job of updating the earlier work of Ravi Singh, Al
Ries, Jack Trout, and myself on how the metaphor and strategies of
warfare can be applied brilliantly to win competitive business
battles.
- PHILIP KOTLER, S. C. Johnson and Son Distinguished Professor of
International Marketing, Kellogg School of Management, Northwestern
University
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