Table of Contents

chapter one Foundations
My Story
Driven by Vision
Sustained by Passion
The Lines Are Blurring
The Rules Are Changing
VISIONMONGERS: Chris+Lynn
chapter two Work, Work, Work
It’s Hard
The First Question
The Benefits of Hobby
Know Thyself. . . . . .
Know Your Market
Know Your Craft
10% Show, 90% Biz . 45
Get Rich Quick! (But Do It Elsewhere)
VISIONMONGER: Kevin Clark
Make a Plan, Stan
Don’t Quit Your Day Job
Find a Mentor
Love Your Fans, but Listen to Your Critics
Join a Gang
Fake It Till You Make It
Get to Work
Too Busy Chopping Wood
You Need Help
Your First Assignment
VISIONMONGER: Darwin Wiggett
chapter three Sounding Your Barbaric Yawp
What Can I Sell You?
How Can I Serve You?
The Four Pillars
Branding Isn’t ( Just) for Cattle
Perception Is Reality
Photographer?
Make Them Love You
More Conversations, More Opportunities
VISIONMONGER: Grace Chon
Word of Mouth
He Said, She Said
You Need a Logo
Hey, Cool Card!
VISIONMONGER: Dave Delnea
Marketing 2.0
VISIONMONGER: Gavin Gough
Making Contact
VISIONMONGER: Karl Grobl
Go Where They Ain’t
Three (Bad?) Metaphors about Competition
chapter four Business and Finance
Contracts
Sponsorships
It’s Not My Job, Man
Scope Creep
Finances: How Not to Be a Moron
VISIONMONGER: Zack Arias
You Are Not Wal-Mart
Negotiations and Love Songs
Take Me, I’m Yours
Dig More Streams
Insurance
VISIONMONGER: Chase Jarvis
chapter five It’s a Brave New World
Appendix
Index

About the Author

David duChemin is an assignment photographer specializing in humanitarian projects and world photography. A passionate contributor to the international photography community, duChemin's first book,Within the Frame: The Journey of Photographic Vision, received worldwide acclaim for its vision, passion, and depth. Find David online at Pixelatedimage.com.