Contents, Commemorative Edition v
Foreword vi
Warren Bennis
Publisher’s Note xi
Robert Townsend’s Cure for Management Heartburn xiii
Jim O’Toole
How Robert Townsend Talked Me out of Getting an MBA
xvii
Bob Davids
Up the Publisher: On Editing Robert Townsend xxii
Robert Gottlieb
Contents, Original Edition xxxi
Up the Organization, Original Edition 1
Appendix A:Townsend’s Third Degree in Leadership 161
Appendix B: No Reserved Parking:The Guerrilla Life of Robert
Townsend 170
Robert Townsend Jr.
The Author
Robert C. Townsend (d. 1998) drew upon his early experiences as a banker at American Express Co. to redirect Avis Rent-a-Car as president and chairman. Under his leadership, Avis experienced a celebrated turnaround, fueled by the "We Try Harder" advertising campaign. Townsend also worked as an executive at 20th Century Fox and was director at several companies, including Dun and Bradstreet and Radica Games. Townsend was a celebrity in his own right, and a frequent lecturer and talk-show guest.
"Townsend shouldn't just be read, he should be memorized." ?Tom Peters "The sagest (and even most outrageous) book ever written about how business should be run." ?Harper?s Magazine "Bob Townsend's words still ring true, truer than they seemed almost 40 years ago." ?Warren Bennis "Robert Townsend's book continues to light up the business world with straightforward and practical management advice that is as pertinent today as when originally published. A must-read for all managers!" ?Ray Davis, president and CEO, Umpqua Holdings Corporation "Townsend proves that the best business wisdom is timeless. In an era filled with business buzzwords and ethical misdirections, Townsend's bluntness makes for refreshing and hilarious reading for the next crop of CEOs." ?Ben Casnocha, chairman, Comcate, Inc., author, My Start-Up Life
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