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The brilliant, private insights of the bestselling 'Father of Advertising', David Ogilvy
David Ogilvy CBE is often described as the 'Father of Advertsising'. After dropping out of university, he pursued several career paths, working as a chef at the Paris Ritz, a researcher, an AGA salesman and a farmer. In 1949, having worked at the British advertising firm Mather + Crowther, he founded his own advertising agency in New York, Ogilvy + Mather, which became one of the most successful advertising firms of all time. He was responsible for several iconic campaigns for brands such as Shell, Rolls Royce, Schweppes, Dove and Marlboro (the famous 'Marlboro Man').
Praise for Confessions of an Advertising Man:
'Still fresh - full of pithy points about not only advertising but also business
Ogilvy is the creative force of modern advertising
*New York Times*
Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said?
The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive.
The king of advertising dispenses sound sense