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Understanding and Managing Tourism
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Table of Contents
Part 1: Understanding tourism
1. Fundamentals
Case Study: Defining virtual tourism communities
Industry Profile: Geoff Dixon, Chief Executive Officer, Qantas Airways
2. The tourism system and the theory of markets and destinations
Case Study: Describing surfers in demographic and psychographic terms
Industry Profile: Brett Hollis, Founder, Big Stick Adventures
3. Motivation and forms of tourism
Case Study: The Integrated Wine Tourist
Industry Profile: Colin and Maria Morgan, Tour Operators, Wundergoodie Aboriginal Safaris
4. Measuring tourism and its economic impact
Case Study: Measuring events
Industry Profile: Stephen Kleinitz, Strategy and Planning Coordinator Tourism NSW
5. The sociocultural influences of tourism
Case Study: Tourists and crime
Industry Profile: Alex McKeand, tourism graduate working in government
6. Tourism and the natural environment
Case Study: Resources consumed in the transit route region
Industry Profile: Anne Sellar, Ecotourism Development Advisor, South Australian Tourism Commission (SATC)
Part 2: Managing tourism
7. The managers of tourism
Case Study: Tourism challenge for Byron Bay Council
Industry Profile: Matt Hingerty, Managing Director, Australian Tourism Export Council (ATEC)
8. Managing demand
Case Study: Movies influencing tourist expectations
Industry Profile: Toby Rundall, Owner, Camper Travel
9. Managing tourism development
Case Study: The Eureka Centre - The battle (for visitation numbers) goes on
Industry Profile: Ronald Morgan Egeberg, Manager Visitor Services, City of Ballarat
10. Managing quality
Case Study: How was your holiday?
Industry Profile: Andrew K. Sivijs, Principal Program Manager, Tourism, Brisbane City Council
11. Managing visitors
Case Study: Mountain bike tourism
Industry Profile: Penny Olive, Senior Marketing Officer, Tourism Victoria
12. Managing change
Case Study: Your tourism future
Industry Profile: Jan Barrie, Director Gypsies Touring and Training, Perth WA
References
Glossary
Notes
Index
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