Tim Harford is an editorial writer at the Financial Times, where he also writes the newspaper’s “Dear Economist” column and “The Undercover Economist” column, which also appears in Slate. He lives in London.
"Required reading."
—Steven Levitt, author of Freakonomics
"A playful guide to the economics of everyday life, and as such. .
. something of an elder sibling to Steven Levitt’s wild child, the
hugely successful Freakonomics."
—The Economist
"A book to savor."
—The New York Times
"The Undercover Economist is a book you must pick up if you want a
fresh perspective on how basic ideas in economics can help in
answering the most complex and perplexing questions about the world
around us."
—Business Today
“[Harford] is in every sense consumer-friendly. His chapters come
in bite-size sections, with wacky sub-headings. His style is breezy
and no-nonsense. . . . The Undercover Economist is part primer,
part consciousness raiser, part self-help manual.” --Times Literary
Supplement
"Anyone mystified by how the world works will benefit from this
book – especially anyone confused about why good intentions don’t,
necessarily, translate into good results."
—The Daily Telegraph (UK)
"Harford writes like a dream – and is also one of the leading
economic thinkers of his generation. From his book I found out why
there’s a Starbucks on every corner, what Bob Geldof needs to learn
to make development aid work properly, and how not to get duped in
an auction. Reading The Undercover Economist is like spending an
ordinary day wearing X-ray goggles."
—David Bodanis, author of E=mc2 and Electric Universe
"Popular economics is not an oxymoron, and here is the proof. This
book, by the Financial Times columnist Tim Harford, is as lively
and witty an introduction to the supposedly 'dismal science' as you
are likely to read."
—The Times
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