The Ultimate Small Business Marketing Book
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|Format: ||Paperback, 384 pages|
|Published In: ||United Kingdom, 29 June 2011|
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more!
About the Author
Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
"This is a must have book which you should buy just for the outstanding chapter on sales letters alone. Dee's magical way of conveying the message is incomparable, enlightening. Follow her advice, read the case studies, put it into practice and it will transform your business just as it has mine." Freddie St George, Franchisor, Raring2go! "Dee is one of those rare business authors with a successful track record for growing small businesses. Her advice is invaluable and can be trusted because it's as far removed from marketing theory as you can get." John Peel OBE, Business Angel and Philanthropist "Our sales have increased by over GBP1 million in an intensely competitive market thanks to Dee's practical advice, brilliant ideas and marketing strategies. I strongly recommend that you read this book." Mike Schlup, Entrepreneur, Kalimex
22.86 x 15.24 x 2.01 centimeters (0.68 kg)|
15+ years |