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Ultimate Guide to Email Marketing for Business


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Table of Contents

Chapter 1: The Evolution of Email Marketing
Chapter 2: The Marketing Funnel
Chapter 3: Know the Laws and Deliverability Rules
Chapter 4: Choosing Your Tools
Chapter 5: Types of Campaign and Conversion Funnels
Chapter 6: Growing Your List
Chapter 7: Creating a Lead Magnet
Chapter 8: Developing a Campaign Conversion Funnel
Chapter 9: List Segmentation
Chapter 10: Writing an Email Message
Chapter 11: Autoresponder Messages
Chapter 12: Measuring Performance
Chapter 13: Handy Resources and Swipe Files

Promotional Information

Publisher Marketing

  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on (audience 14 million unique visitors per month)
  • Book excerpts shared on to showcase the each of the chapter's content with inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on
  • Content campaigns shared via Entrepreneur's social networks, which total 11.7 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book
    Author Marketing
  • Outreach to combined 60,000 followers across her personal and business social media accounts, newsletter lists, and blog subscribers
  • Facebook advertising campaign to promote the book to highly targeted audiences
  • Targeted blog campaign with exclusive value-add content for book purchases through author's leading blog, (over 50,000 page views per month), which has won a Stevie Award for Women in Business in the category of best blog.
  • Advanced online email marketing course to coincide with book purchase and pre-sale campaign. Book will be sold as part of the course requirements.
  • 10-15 speaking events per year with back-of-room sales coordinated with 800CEOREAD with follow-up emails to promote the book at all the retailers
  • About the Author

    Susan Gunelius is President & CEO of KeySplash Creative, Inc. She provides branding and social media strategy consulting as well as copywriting, content marketing, and email marketing services to small and large clients around the world, including household brands like Citibank, Cox Communications, Intuit, Sylvan Learning, AT&T, HSBC, and more.

    Susan has written about marketing, branding, social media, email marketing, and more for,,, and (a New York Times company). Her marketing-related articles have appeared on websites such as, Bloomberg. com,,,,,, and many more. She resides in Clermont, FL.

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