The world's leading expert on habit formation shows you how to build a better life- by starting small
BJ Fogg is the founder and director of the Behaviour Design Lab at Stanford. In addition to his research, Fogg teaches Boot Camps in Behaviour Design for industry innovators and also leads the Tiny Habits Academy helping people around the world. One of Fortune's '10 New Gurus You Should Know,' he lives in Northern California and Maui.
BJ Fogg is the founding father of habits research, and his advice
has already changed my life. Tiny Habits will help anyone have
their best year yet; whether you want to sleep better, lose weight,
work smarter or be a more present parent
*Dr Rangan Chatterjee, author of Feel Better in 5*
Absolutely brilliant ... a 5/5 book. Fantastic things in every
paragraph, on every page of the book
*Chris Evans*
On the subject of behavioural design, there is no one on earth who
could author a more informative and anticipated book than BJ
Fogg
*Robert Cialdini, author of 'Persuasion'*
This book is a rare diamond in a vast market: a self-help book that
actually helps. That’s because it is informed by scientific
enquiry. BJ Fogg is, deservedly, a cult figure not only among
behavioural science academics but also in the business world. As a
behavioural science fanatic, I cannot wait to read it: as an
overweight behavioural science fanatic, I cannot wait to try its
prescriptions
*Rory Sutherland, Ogilvy VC and author of 'Alchemy'*
BJ Fogg is a Stanford and Silicon Valley legend. He teaches people
small research-based steps that enable them to make big, good and
enduring changes in their lives. Tiny Habits makes his simple
secret sauce available to everybody; it is a joy to read and packed
with easy steps that will help you do more of what you want – and
less of what you don’t
*Robert Sutton, author of 'The Asshole Survival Guide'*
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