Table of Contents

Introduction
1. Turning Children into Consumers
2. Turning Play into Business
3. Branding Childish Identities
4. Teaching Consumer Values
5. Turning Schools into Businesses
6. Making Schools Accountable
7. Business Campaigns
8. Made to Order
9. Dumbing Down Future Citizens
10. Teaching Corporate Values
11. Privatising Schools
12. Turning Schools into Markets
13. Privatisation Proponents
14. Controlling Wayward Children
Conclusion
Notes

About the Author

Sharon Beder is a visiting professor in the School of Social Sciences, Media and Communication at the University of Wollongong. She is considered a leading authority on corporate and environmental issues. She is the author of several books, including Free Market Missionaries (Earthscan, 2012), Power Play (DIANE, 2009) and This Little Kiddy Went to Market (Pluto, 2009).

Dr Wendy Varney is an honorary fellow at the University of New South Wales. She is the author of This Little Kiddy Went to Market (Pluto, 2009).



Dr Richard Gosden is a full time writer and researcher based in Australia. He is the author of This Little Kiddy Went to Market (Pluto, 2009).

Reviews

'Beder's analysis is comprehensive, steely and clinical'
*Harold Pinter*

'Outstanding ... This is such an important book that I would put it on every school curriculum'
*John Pilger*

'A chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet'
*Alex Molnar is Professor of Education Policy and Director of the Commercialism in Education Research Unit at Arizona State University. He is the author of Giving Kids the Business and School Commercialism: From Democratic Ideal To Market Commodity*