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Table of Contents

Foreword Jeffrey Gitomer. Preface: How P.T. Barnum Almost Killed Me Twice (and Why I Don?t Really Mind). Acknowledgments. 1. Presenting . . . the Greatest Marketeer of All Time?P.T. Barnum! 2. P.T. Barnum?s Amazing 10 Rings of Power for Creating an Empire. 3. Bonus: Barnum?s Rules for Success in Business by P.T. Barnum. 4. P.T. Barnum?s Amazing Mind-Set for Success. 5. Attention! What P.T. Barnum Learned When He Was Almost Hanged. 6. Barnum Knew People Would Spend Their Last Nickel on This One Thing. 7. P.T. Barnum?s Secret for Making Unknowns Famous and Himself Rich. 8. The Shakespeare of Advertising?s Rules for Jumbo Success. 9. How an Unknown P.T. Barnum Met Queen Victoria?and Got Rich. 10. How Barnum Purchased the Business of His Dreams with No Money. 11. P.T. Barnum?s Secret for Surviving Disasters and Tragedies. 12. How P.T. Barnum Wrote His Own Ticket to Success. 13. Bonus: My Exclusive Interview with P.T. Barnum. 14. How P.T. Barnum Got Rich Right after Going Broke. 15. Bonus: The Art of Money Getting by P.T. Barnum. 16. How to Barnumize Your Business. Epilogue: Farewell by P.T. Barnum. Notes. Bibliography. Resources. About the Author. Index.

About the Author

JOE VITALE is President of Hypnotic Marketing, Inc., a marketing consulting firm. His other books include The Attractor Factor, The E-Code, and Life's Missing Instruction Manual, all from Wiley. Learn more at

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