Part 1: Venture Opportunity, Concept, and StrategyChapter 1: Economic Growth and the Technology EntrepreneurChapter 2: Opportunity and the Concept SummaryChapter 3: Vision and the Business ModelChapter 4: Competitive StrategyChapter 5: Innovation StrategiesPart 2: Venture Formation and PlanningChapter 6: Risk and ReturnChapter 7: The Business PlanChapter 8: Types of VenturesChapter 9: Knowledge, Learning, and DesignChapter 10: Legal Formation and Intellectual PropertyPart 3: Detailed Functional Planning for the VentureChapter 11: The Marketing and Sales PlanChapter 12: Organizational DevelopmentChapter 13: Acquiring and Organizing ResourcesChapter 14: Management of OperationsChapter 15: Acquisitions and Global ExpansionPart 4: Financing and Building the VentureChapter 16: Profit and HarvestChapter 17: The Financial PlanChapter 18: Sources of CapitalChapter 19: Presentations and Deal NegotiationsChapter 20: Leading Ventures to Success
Tom Byers is Professor of Management Science and Engineering at
Stanford University and founder of the Stanford Technology Ventures
Program, which is dedicated to accelerating high-technology
entrepreneurship education and creating scholarly research on
technology-based firms. After receiving his Ph.D. from UC Berkeley,
Tom spent over a decade in leadership positions in technology
companies including Symantec Corporation. His teaching awards
include Stanford's highest honor in 2005 and three national awards
for entrepreneurship educators.
Richard C. Dorf is Professor of Electrical Engineering and
Professor of Management at the University of California, Davis. He
is author of Introduction to Electric Circuits (7th Ed.),
Modern Control Systems (10th Ed.), Handbook of Electrical
Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.),
and Handbook of Technology Management. He is the co-founder of six
technology firms and was recently elected a Fellow Member in The
American Society for Engineering Education (ASEE)in recognition of
his outstanding contributions to the Society.
Andrew J. Nelson is Assistant Professor of Management at the
University of Oregon's Lundquist College of Business, where he
teaches courses in strategy and entrepreneurship. He received his
Ph.D. and B.A. degrees from Stanford University and his M.Sc. from
Oxford University. Prior to joining the University of Oregon, he
held the post of Lecturer in management science and engineering at
Stanford University. Dr. Nelson is well known for his
research into university-based entrepreneurship
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