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The Technology Fallacy


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Gerald C. Kane is Professor of Information Systems at Boston College. Anh Nguyen Phillips is Research Lead at Deloitte Center for Integrated Research. Jonathan R. Copulsky, a retired Principal of Deloitte Consulting LLP, teaches marketing, branding, and marketing technology at Northwestern University. Garth R. Andrus is a Principal at Deloitte Consulting LLP.


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