About the Author

Geoff Colvin, Fortune’s senior edi­tor at large, is one of America’s most respected journalists. He lectures widely and is the regular lead modera­tor for the Fortune Global Forum. A frequent television guest, Colvin also appears daily on the CBS Radio Net­work, reaching seven million listeners each week. He coanchored Wall Street Week on PBS for three years. He lives in Fairfield, Connecticut.

Reviews

“Provocative.” —Time

“A profoundly important book.” —Dan Pink, author of A Whole New Mind

“What an exciting book!” —Ram Charan, coauthor of Execution

“I rejoice! What Geoff says comports totally with my own experiences in sports, law, and business.” —Herb Kelleher, founder, Southwest Airlines