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Supreme
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About the Author

James Jebbia founded Supreme in 1994. He lives and works in New York City.

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Supreme has defined and refined what it means to be cool. . . . Unbound by trends, there's a simple thumping heart at Supreme's core. The brand remains inspired by moments in time in NY. It's as simple as that-stimulatedby the NY streets, for those streets, and beyond. - Jeremy Abbott, British GQThe street wear brand whose items have become something more like religious iconography to its many devotees. - New York TimesSlap a Supreme logo on it, and it will fly off the shelves, literally no matter what it is. - Jonathan Sawyer, Highsnobiety[Founder] James [Jebbia] tapped into a secret sauce . . . and they've kept strong because youth propels the culture, and they are always on the side of the youth. You can't fake that. - Harmony Korine, as interviewed by Vogue

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