About the Author

J. E. Gordon, a professor at the University of Reading, is renowned for his research in plastics, crystals, and new materials.

Reviews

"It is really, really good if you want a primer on structural design."--Elon Musk
"Rich and readable...personal, witty, and ironic."--Scientific American
"Here we have the conversation in the unbuttoned mood of a learned engineer with wide sympathies about his art, its history, its range, and the silly things which happen. It reads easily and has immense charm."--Architect's Journal