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Storytelling with Data


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Table of Contents

foreword ix acknowledgments xi about the author xiii introduction 1 chapter 1 the importance of context 19 chapter 2 choosing an effective visual 35 chapter 3 clutter is your enemy! 71 chapter 4 focus your audience's attention 99 chapter 5 think like a designer 127 chapter 6 dissecting model visuals 151 chapter 7 lessons in storytelling 165 chapter 8 pulling it all together 187 chapter 9 case studies 207 chapter 10 final thoughts 241 bibliography 257 index 261

About the Author

COLE NUSSBAUMER KNAFLIC has been analyzing data and using it to tell stories for over a decade, through analytical roles in banking, private equity, and at Google. She delivers presentations and workshops for organizations seeking to improve data presentation and pens the popular blog www.storytellingwithdata.com.


"This book is excellent value for money and recommended reading for Business Analysts and Project/Programme managers or anyone who finds they struggle to achieve the impact they hope for when attempting to communicate their reasoning and analysis." (BCS, February 2016)

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