12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
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|Format: ||Paperback, 216 pages|
|Published In: ||Canada, 01 January 2015|
Growing a sticky brand makes your company stand out like an orange tree in an evergreen forest. It draws your customers to you; they'll understand what makes your company unique, and they'll choose it first. Growing a sticky brand creates a distinct competitive advantage. The challenge is that mid-market companies don't have endless marketing budgets and resources to advertise and grow brands like the big guys. They don't buy ads in the Super Bowl or rely on massive sales forces. Mid-market companies innovate to stand out. But the few that commit to the journey are rewarded. Growing a sticky brand generates more customer demand, higher profits, and reduces competition. Your customers will come back again and again, because they're fans. And the competition will avoid you, because it's hard to compete against a company with a sticky brand.
About the Author
Jeremy Miller is a brand strategist and the president of Sticky Branding, a strategic brand consultancy based in Toronto. He helps mid-market companies sell more, faster by growing their businesses into sticky brands. He lives in Toronto.
It all begins with Miller s unexpected discovery that everything starts with simple clarity. It s a simple but extraordinary story. - Financial Post" This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he s done it himself in his own company.--David Meerman Scott" Every business has a brand the only question is whether it s an intentional one. Sticky Branding will show you how to create a brand that attracts loyal, life-long customers.--John Jantsch" Every business has a brand - the only question is whether it's an intentional one. Sticky Branding will show you how to create a brand that attracts loyal, life-long customers.--John Jantsch
22.86 x 15.24 x 1.27 centimeters (0.16 kg)|
15+ years |