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The Star Principle


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WARNING: This book can make you seriously rich!

About the Author

Richard Koch is a millionaire entrepreneur (no. 532 in the Sunday Times Rich List) who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.


'Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to' - Roger Trapp, INDEPENDENT

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