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Smart Tribes


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About the Author

Christine Comaford is a thought leader who helps midsized and Fortune 1000 companies navigate growth and change, an expert in human behavior and applied neurosci-ence, and the bestselling author of Rules for Renegades.

Bill Gates calls her "super high bandwidth." Bill Clinton has thanked her for "fostering American entrepreneurship." Newsweek says, "By reputation, Christine is the person you want to partner with." During her diverse career, she has consulted to two White Houses, has built and sold five of her own businesses, and has helped more than fifty clients exit their businesses at record high valuations. She writes a leadership column for and is frequently quoted in the business and technology media. She lives in the hills north of San Francisco. Visit


"We all want to build deeper connections and more trust with our teams, colleagues, and clients. Comaford makes this easy by providing a proven play-book for increasing engagement, alignment, and results in "SmartTribes"."
--Marc Benioff, CEO,

"How do you become known for impeccable service? By being a leader who inspires others to "want "to provide it. That's what I love about "SmartTribes" it will show you what truly motivates employees to excel to 'their' true limits and do so with a high degree of energy and enthusiasm. The result? You'll engage them in a way that fulfills and motivates like never before."
--Thomas Klein, Regional Vice President, California, Fairmont Hotels & Resorts

"All great companies are driven by great people. That's what "SmartTribes "is all about. Its groundbreaking neuroscience techniques help you hire the right people, put them in roles where they can excel, and tap into their true potential. With it, you can build a company culture where full employee engagement is the norm, and when that's true, your company can't be stopped."
--Ron Storn, Recruiting Manager, Facebook

""SmartTribes "helps leaders get the brains of their teams firing on all fronts. With Comaford's brilliant guidance, they'll be able to leverage these 'aha' moments in a way that wins them a seat at the strategic table. This book will change the way you think about how you work and live."
--Kim Stevenson, CIO, Intel

"Comaford's incredible insights on how to create an environment of inclusive-ness, trust, and clear communication are why I recommend this book to my peers. "SmartTribes "shows leaders how to consistently outperform by capitalizing on the same basic need that has made social enterprises take off in the first place: our need to belong. Read this book. Share what you've learned. Be better "together"."
--Vala Afshar, CMO and Chief Customer Officer, Enterasys Networks

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