Jeff Cox is the co-author or author of seven works of business fiction, which include The Goal, Zapp, The Quadrant Solution, Heroz, The Venture, Selling the Wheel and The Cure. Both Zapp and The Goal ranked first and second, respectively, on a list of bestselling business books from the 1990s. Jeff and his family live near Pittsburgh, PA.
Richard Falcone Vice-President and General Manager, AT&T After
Selling the Wheel, even the veterans of sales and management
will better understand what they are about. Most people in business
can't see the whole product life cycle, because it extends over
such a long period of time. Reading this book is like going up in
the space shuttle and being able to see the world in its entirety
-- the sales world, that is. You'll be able to look down and say,
That's my kind of country; that's where I'm going to succeed.
Michael F. Snyder President, ADT Security Services, Inc. Selling the Wheel is one of the best books on sales and marketing that I have ever read. Dozens of business books cross my desk, but this is one of the few that can truly teach the selling process. Wheel will be required reading at my company.