Table of Contents

Foreword: by Dr Alison Baverstock Introduction: Congratulations - You're a Published Author! 1 Must I? Why You Should Promote Your Book 2 Who Will Buy? The Modern Market for Books 3 Action Stations Planning Your Campaign 4 Stake Your Claim! Identifying Your Market 5 Dear Reader Getting to Know Your Target Audience 6 The Truth is Out There! Harnessing the Internet 7 A Network by Any Other Name Exploiting Other Networks 8 Shop! Getting the Retailer's Attention 9 Pay Attention to Me! Promotional Materials, Book Launches and Other Events 10 Hold the Front Page! Getting Media Coverage 11 How Long is a Piece of String? What to Spend in Time and Money 12 Post-script Don't Start from Here 13 Conclusion: Keep the Plate Spinning Maintaining Momentum Acknowledgements Writers Talk Notes

About the Author

Don't be fooled by her name - Debbie Young is old enough to have had 30 years of experience in journalism, PR, marketing and publishing. An enthusiastic writer and blogger, she now draws on all her past lives to help new authors sell their books through the services of her consultancy, Off The Shelf Book Promotions. To the benefit of authors everywhere, she is also helping to raise a new generation of enthusiastic readers by working part-time at the national children's reading charity, Readathon. Born and raised in Sidcup, Kent, Debbie now lives in a small Gloucestershire village with her Scottish husband and their daughter. One day, she hopes to have read all the books on her "must read" list - and to catch up on her sleep.