Introduction SECTION A: Establishing an innovation programme 1. PURPOSE, VISION & STRATEGY Clarify the purpose and goals of innovation and level of commitment to them 2. STRUCTURE Choose the structure(s) that match your ambition 3. GOVERNANCE & LEADERSHIP Define a single point of committed ownership 4. METHODOLOGY & PROCESS Select the right approach for the context and objectives 5. PEOPLE, SKILLS & CULTURE Empower a dedicated, diverse and co-located cross-functional team SECTION B: Delivering innovation projects 6. OPPORTUNITY IDENTIFICATION AND SELECTION Focus on the customer problem, not the idea or the technology, to identify the opportunities 7. EVOLUTION Evolve concepts proactively rather than reactively 8. BUSINESS CASE Apply real commercial rigour 9. DEVELOPMENT & LAUNCH Identify a Go-To-Market strategy based on the corporate reality as well as the start-up mentality SECTION C: Sustaining Innovation 10. ACHIEVING SCALE Don't "Fire and Forget" - Ongoing effort is required to achieve scale 11. PORTFOLIO MANAGEMENT Make the most of the programme 12. WORKING WITH THE CORE BUSINESS Don't ignore the core Acknowledgements Index
Dan Taylor is Managing Director of the New York office of Market Gravity - an Innovation consultancy that works with the world's best companies to identify, develop and deliver new propositions and services. Dan has been at the frontline of corporate innovation for over 15 years working in and with some of the world's largest companies to establish and sustain innovation, and has even founded some of his own businesses along the way. In a clear and punchy way, Dan brings to life the challenges of corporate innovation and the secrets of success.
"Dan Taylor is a expert practitioner and has written a true innovators handbook. Brimming with real life studies and practical ways of making innovation happen and how to sustain it within major corporates. Must read for any corporate executive before launch big ticket innovation into any major corporation." Steve Tappin, BBC CEO guru and CEO of Xinfu.
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