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Say Yes to Life
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ENDORSEMENT QUOTES:
" 'You have to live, live, live!!!' said Auntie Mame. 'Life is banquet and most poor suckers are starving to death.' Ilse Anderson is doing just that. Before cancer, Ilse lived her life to the fullest. Post cancer, she is absolutely soaring. Applause, applause, applause."
––Rebecca Koven, Precious Jewelry Designer, New York, NY
"Throughout our friendship, I have always admired Ilse' extreme poise when faced with “emotionally” charged and difficult life situations. When she found herself facing the biggest challenge of her life, she refused to give up. Like Coco Chanel who said, 'Elegance is refusal,' Ilse refused to give up, and with style and elegance ultimately prevailed. Now she is teaching others how to overcome whatever life throws at them, and continue to live life to the fullest. I am honored to call myself her friend."
––Cathy Brittingham Saxon, Dallas, TX

FORTHCOMING ENDORSERS INCLUDE:

  • Dr. Eric S. Nadler, MD, Medical Oncology
  • Sergio Nicolau, President and Executive Producer, Milagro Films
  • Kristin Kaufman, President, Alignment, Inc., and author of Is This Seat Taken: Random Counters That Change Your Life, and Is This Seat Taken: It's Never Too Late to Find the Right Seat
  • MG Lupita Gurule de Martinez, Owner, Pamper the Spirit, LLC, and, Practical Guidance, LLC, which are spirit-based businesses offering many services to help people feel better and improve their outlook and quality of life.


Publicity and Marketing Campaign - Five figure budget

Cindy Birne Public Relations has been retained to provide publicity, marketing, promotion, and advertising outreach on behalf of Say Yes To Life.
  • National, regional, and local TV, radio, and print media campaign
  • Press Releases, PR Web release
  • Advance distribution of ARC to reviewers, bloggers, journalists, librarians
  • Select paid advertising in book industry and mainstream consumer publications including Publisher's Weekly, Booklist, Kirkus Review, Library Journal, ForeWord Reviews
  • Online marketing campaign via social media: Twitter, Facebook, LinkedIn
  • Official book launch event hosted in Dallas, TX, and other host cities
  • Book signings, speaking events
  • Author tour and target markets including: Dallas-Fort Worth, New Mexico, New York, Los Angeles, Chicago with potential European stops in such countries as Barcelona, Spain
  • Outreach to National bookstores, regional and community specialty bookstores, indie bookstores, Christian Book Shops, church book stores, traditional promotion via publisher
  • A website devoted to providing additional information on the book will be launched 4-6 months prior to the October 1, 2017 pub date.

  • About the Author

    Ilse Anderson was born in Caracas, Venezuela to European parents. Her father's business required the family to travel extensively where she experienced a culturally enriching childhood. Without real roots, she found life challenging at times, but quickly became highly adaptable to change. This has served her well throughout life. She is a graduate of the University of Pennsylvania and holds a masters degree in Latin America Studies from Tulane University. She speaks four languages, loves to cook, paint, and travel. She loves champagne and intimate gatherings with family and friends. She is grateful for the love her dog Titan, a Bichon frise who was her constant companion for fourteen years, and passed away October, 2016, after pushing her through Cancer. Celebrations are always on her to-do list. She is the mother of three adult children: twin daughters and one son. She lives in Dallas, Texas.

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