Promotional Information

Proven strategies for protecting your company's most valuable property: Its intangible assets

Table of Contents

Chapter 1: Intangible Assets

Chapter 2: Managing Intangible Assets

Chapter 3: Business Transaction Due Diligence

Chapter 4: New Dimensions for Company Management

Chapter 5: Company Culture

Chapter 6: Company Reputation Risk and Its Management

Chapter 7: Distinguishing Intellectual Property and Intangible Assets

Chapter 8: Intangible Asset Training

Chapter 9: Measuring Performance of Intangible Assets

Chapter 10: Insider Risks and Threats to Intangible Assets

Chapter 11: Intangible Asset Strategist and Risk Specialist

Chapter 12: Intangible Assets in 2014 and Beyond: Where Businesses Must Be!

About the Author

Michael Moberly is president and founder of Knowledge Protection Strategies, a security firm specializing in intangible assets and intellectual property. He has more than 25 years of experience teaching, researching, and consulting on protecting proprietary information and other intangible assets. Michael is the chair of the Global Development and Outreach Committee for the Intangible Asset Finance Society, and also chairs the Information Asset Protection Council for ASIS International. He has done expert commentary for CNN, CNBC, and NPR.

Reviews

"... recommended for practitioners seeking an understanding of intangible assets and may be useful in college-level business or assets protection courses." --ASIS Dynamics

"...plenty of thinking is going on about intangibles; Moberly has brought it together and offers much for the corporate security or indeed any business professional....makes a good case for intangible asset protection being part of everyday business..." --Professional Security Magazine Online, 2014