The legendary leader of fashion luxury retail, Ira Neimark, relays how he and his fashion and merchandising team brought Bergdorf Goodman to its fashion leadership position, and how and why Bergdorf helped build the fashion industry during the late Sixties through the early Nineties, one of the most exciting periods in fashion history.
Part I: The Rise of Fashion Part II: The Business of Fashion Part III: The Fall of Service Part IV: Retail Common Sense Part V: Lessons Learned from My Career
The legendary leader of fashion luxury retail, Ira Neimark, relays how he and his fashion and merchandising team brought Bergdorf Goodman to its fashion leadership position, and how and why Bergdorf helped build the fashion industry during the late Sixties through the early Nineties, one of the most exciting periods in fashion history.
Ira Neimark is a legendary retail executive whose career spans several decades. As Chairman and CEO of Bergdorf Goodman he set records for the company over 17 years of his masterful leadership. The author is director of Hermès of Paris and director emeritus of The Fashion Institute of Technology Foundation.
No matter what changes in fashion, the lessons Ira Neimark taught
me will always be in style.
*Michael Kors*
Anyone interested in the fashion business would be wise to read
this book and learn
*Calvin Klein*
This is an idea book that points to our current times and the
future.
*Leonard A. Lauder, Chairman Emeritus, The Estee Lauder
Companies*
Who better to take fashion lessons from than Mr Ira Neimark? His
new book reminds us of the store's longstanding appeal and stature.
Inside are neat anecdotes - an Andy Warhol story here, a Jean-Paul
Gaultier one there - charting the rise and rise of Bergdorf
Goodman.
*Harper's Bazaar.co.uk*
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