The CEO of The Walt Disney Company shares the ideas and values he has used to reinvent one of the most beloved companies in the world, and inspire the people who bring the magic to life.
Robert Iger is chairman and CEO of The Walt Disney Company. He previously served as president and CEO, beginning in October 2005, and was president and COO from 2000 to 2005. Iger began his career at ABC in 1974, and as chairman of the ABC Group he oversaw the broadcast television network and station group and cable telvision properties, and guided the merger between Capital Cities/ABC and the Walt Disney Company. Iger officially joined the Disney senior management team in 1996 as chairman of the Disney-owned ABC Group and in 1999 was given the additional responsibility of president, Walt Disney International. In that role, Iger expanded Disney's presence outside of the United States, establishing the blueprint for the company's international growth today.
One of the best business books I’ve read in years. Unlike most
books on leadership, this one is worth your time.
*Bill Gates*
The story of life at the top of Disney is a thoughtful tale of
surviving disruption.
*Financial Times*
Iger’s tenure as the leader of the world’s most lucrative dream
factory has been one long CEO highlight reel. Iger is unassailable.
He’s transformed his company from a stuffy media doyen into a sexy
cultural force.
*TIME - Businessperson of the Year 2019*
Nurturing creativity is less a skill than an art—especially at a
company where the brand alone is synonymous with creativity. That’s
a lot to live up to. Bob Iger has not only lived up to ninety-six
years of groundbreaking history but has moved the Disney brand far
beyond anyone’s expectations, and he has done it with grace and
audacity. This book shows you how that’s happened.
*Stephen Spielberg*
The Ride of a Lifetime is an entertaining example of a business
memoir whose author does not pretend to be a superhero. Iger’s book
works as an argument for the importance of emotional intelligence
in business.
*New Statesman*
I expected a book written by the person who has led Disney for
decades to be defined by both gripping storytelling and deep
leadership wisdom. Bob Iger delivers, and then some! The Ride of a
Lifetime is leadership gold—you won’t forget the stories or the
lessons.
*Brené Brown*
Offers a rare glimpse at the extraordinary stress that goes hand in
hand with the perks of being a Hollywood oligarch…a digest of his
business life as the spectacularly successful leader of the world’s
most powerful media company, forever guided by the principle
innovate or die.
*Hollywood Reporter*
He treats readers to a vivid account of his 45-year career. As it
turns out, there’s a lot we didn’t know about Iger’s manoeuvres
and, indeed, the man himself…His ride isn’t over yet.
*Bloomberg*
An amazing book and a great insight into one of the most popular,
beloved, and important entertainment companies today.
*WDWINFO*
People have been waiting years for Bob Iger to share his leadership
secrets. Now he has, and they are utterly brilliant. The Ride of a
Lifetime is not merely a memoir; it’s a personal, all-access
session with the wisest CEO you’ve ever met and a playbook for
handling the key challenges of our age: how to drive change,
leverage technology, build an enduring culture, and empower people.
It’s a rippingly good, revelatory read.
*Daniel Coyle, NYT bestselling author of The Culture*
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