The authors, Fiona Elliott and Janet Rider, are both established retail consultants with extensive experience in buying and merchandising. Between them they have worked for a wide range of companies including well-known retail chains such as Habitat, Owen Owen, British Home Stores, and Co-operative Retail Services as well as a number of smaller specialist companies. Both are frequent visiting presenters at BSSA specialist buying courses.
"Good buyers who can build the perfect product range for their market are always in demand... This book will make an important contribution to the better understanding of any buyer's work, making it essential reading for all executives." John Hoerner, Chief Executive, The Arcadia Group
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