Publicity and Advertising
Linda intends to pursue a variety of marketing efforts,
including:
• Submission of magazine articles to: Spirituality & Health
magazine (http://spiritualityhealth.com/), Conscious Lifestyle
magazine (http://www.consciouslifestylemag.com/), the New Age
Journal (http://newagejournal.com/)
• Blogging on her spirituality website:
http://segeronspirituality.com/
• Guest blogging on the Change blog
(http://www.thechangeblog.com/), the Huffington Post
(http://www.huffingtonpost.com/)
• A listing in the Ingram Catalog, distributed to 220 countries and
territories
• Running advertisements, articles, and professional reviews with
the Book Club Network each month, which reaches over 500,000
people. Linda will also be featured in chat rooms and discussions
and will be featured on the cover of Book Fun magazine in March
2017.
• Radio spots on shows across the nation
• Press release to be sent out to key audiences, including print
and online sources nationwide
• Online newsletters
Linda has a marketing team working with her to maximize exposure
with social media, in the media nationally and internationally,
with churches and other groups, and on the Internet. The team will
also be working on getting the book into hospital bookstores,
including Christian hospitals, Christian bookstores, and mainstream
bookstores.
Her team includes:
April Jackson – marketing director, overseeing the overall
publicity effort
Cindy Ahlgrim – marketing assistant, executing social media and
blog effort
Laura Benjamin – website administrator, podcasts, newsletters,
oversees social media effort
Book Club Network staff
Booking agent for radio shows
Speaking Engagements
Linda has already spoken about this subject to St. George’s
Episcopal Church in Nashville, Tennessee and the First
Congregational Church in Colorado Springs, Colorado. She has been
invited to speak in February about this subject to the All Souls
Unitarian Church in Colorado Springs as well as a Lutheran church
in Colorado Springs. She is exploring speaking at several churches
in Denver, Colorado.
Linda travels throughout the world for business and will be
speaking on healing and spirituality. The speaking schedule will be
firmed up in the fall since many churches don’t plan their
schedules until this time. She will be contacting churches that are
part of the Interfaith Alliance in Denver (33 churches).
Arrangements and engagements with the Unity Church in Colorado
Springs as well as other churches throughout the nation will be
made in the coming months. Response so far to this subject has been
positive. At a previous engagement, one listener said the speech
changed her life. Linda has been able to form an emotional
connection with the audience listening to her speak on this subject
- the audience seems to be hungry for this type of material and for
encouragement to continue tackling their own personal
struggles.
Other possible groups that Linda will reach out to for possible
speaking engagements:
• Cancer survivor groups
• Support groups for people with rare illnesses
Other locations Linda has been to and spoken about healing and
spirituality:
• All Souls Unitarian Church in Colorado Springs
• First Methodist Church in Colorado Springs
• Society of Friends Regional meeting in Denver
• Baha’i Church in Colorado Springs
• A Protestant Church in Piccadilly Square in London, England
Social Networks
Linda has previously taken full advantage of social media to
promote all of her screenwriting and spiritual books. She will use
the following sites to promote Reflections with God While Waiting
to Be Healed:
• Linda’s personal Facebook, Twitter, and LinkedIn pages
• A dedicated website, http://segeronspirituality.com/, which will
promote Reflections with God While Waiting to Be Healed, and will
highlight Linda’s speaking engagements and feature regular blog
entries
Platform Marketing
Readership: People who have been ill, are ill, think they will be,
or know someone who is ill
Because of Linda’s two medical issues, cancer and dystonia, she has
the possibility of reaching out and connecting well with groups
that are facing serious illnesses.
The author, Dr. Linda Seger, was the founder of the script consulting profession, and one of the authorities in the field of screenwriting, sought after for seminars and consulting and for her 9 books on screenwriting. She was at the top of her field. In 2009, she developed a movement disorder called dystonia which was aggravating, frustrating, and demanded hours of therapy a day. For a year she was unable to travel and reading was difficult. Just as she was improving, she was diagnosed with early stage breast cancer. During this time, she began to write about her spiritual experiences, struggling with her medical problems and working through her relationship with God as someone wanting and waiting to be healed. Her theological background, and her refusal to give up on God, informed her journey. She hopes the digging deep that she has done will help illuminate the sufferings of others.
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