Table of Contents

Acknowledgments viii

Introduction 2

Part I

1 The birth of counterculture 14

2 Freud goes to California 38

3 Being normal 68

4 I hate myself and want to buy 100

5 Extreme rebellion 138

Part II

6 Uniforms and uniformity 164

7 From status-seeking to coolhunting 192

8 Coca-colonisation 226

9 Thank you, India 258

10 Spaceship Earth 292

Conclusion 326

Afterword 344

Index 360