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About the Author

Matthew Syed is The Sunday Times number one bestselling author of Bounce, Black BoxThinking and You Are Awesome. He writes an award-winning newspaper column in TheTimes and is the host of the hugely successful BBC podcast, Flintoff, Savage and the PingPong Guy. Matthew is the co-founder of Greenhouse, a charity that empowers youngstersthrough sport, a member of the FA's High Performance Committee and an ambassador forthe PiXL educational foundation. Matthew lives in London with his wife and two children. Tofind out more about Matthew's work visit: www.matthewsyed.co.uk


On a vital and still-overlooked topic, Matthew Syed has assembled a compelling base of evidence from a wide range of scientists. If that sounds intimidating, don't worry: Syed is a superb storyteller. I couldn't put the book down, and I learned so much. A stunning achievement
*The Undercover Economist*

A gripping read, full of intelligence and perspective

Will change the way you think about success and even about life

A master of the genre
*The Times*

Entertainingly weaves together stories from business and politics to argue persuasively that cognitive diversity boosts collective intelligence
*The Times*

Syed excels in drawing together disparate stories and examples, and weaving them together into an interesting narrative

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