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This book reveals the shocking truth of how we have abused the very ground we stand on, the water we drink and the seas that cover our planet. Water, land and sea combine to produce the food we eat. These natural resources have become critically degraded at a time when our expanding population needs them most: WE MUST ACT NOW. This accessible, mass market bestseller offers radical new explanations, arguments and solutions to the way we live and treat our planet. The book offers conditional hope for the future: and the condition is that certain actions are taken now rather than postponed. Hope without action is just a comforting illusion.
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About the Author

David Lorimer is the director of the Scientific and Medical Network, an international scientific think tank.


Click the link below to learn why the author is dedicated to environmental sustainability, and why he wrote this book. "Whatever you believe there's no denying that man's hunger and thirst is having a catastrophic effect on many ecosystems and natural balances. And that's what Jason Drew and David Lorimer's new book aims to set out in fascinating and enlightening detail. The environmental experts claim the global recession, often dubbed the 'credit crunch' is a mere drop in the ocean compared to another storm that's brewing - a problem they call the 'protein crunch'. The Protein Crunch is a term they've given to the effect they say mankind has had on the supplies that we rely on above all others'food and water. Refreshingly their new book isn't the prophecy of doom I expected. Nor is it another lengthy moan about how little we recycle and how much fossil fuel we get through. It simply lays out the facts in a simple and interesting way. It's a book that makes you feel very small. Despite the huge amounts of evidence it puts forward to explain mankind's effect on our planet, it still leaves you feeling insignificant. Like we're all playing a tiny part in what could become a massive issue. But at the same time it offers a brutal reminder of just what is happening around us. It's a while since I've read a factual book that's made me think so much." Burton Mail, July 2011 "Top Tip: Read 'The Protein Crunch: civilisation on the brink, written by Jason Drew... It is an easy read for all of us who want a summary of the key environmental issues we face, their realities, economics and their implications. With some harsh truths about the world we live in, controversial statements and amusing insights, Jason's look into the business of the environment and how to repair the future are motivational and remarkable." - Kindred Spirit magazine September 2011 "...dishes up the harsh truths of the world in which we live, in a way that we can all relate to." - November 2011, Jason Drew wrote a feature article for Environment Industry Magazine, December 2011

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