Table of Contents

1. Promoting sustainable behaviour: what's the point? 2. Framing your messages - what values are you appealing to? 3. Harnessing the power of social norms 4. Breaking bad habits and creating good ones 5. Do 'scare tactics' work? 6. Putting it all together & making wider change Appendix A: Mapping principles to case studies Appendix B: The behaviour change landscape

Promotional Information

Many environmental communicators still labour under the misunderstanding that ethical behaviours can be isolated and sold in the same way as iPhones or deodorant. With characteristic clarity and authority, Adam Corner shows us why this cannot be the case - and highlights what we should be doing instead. -- TOM CROMPTON, Change Strategist, WWF

About the Author

DR ADAM CORNER is a researcher and writer whose work focuses on the psychology of communicating climate change. He leads the Talking Climate programme for the Climate Outreach and Information Network.

Reviews

"Many environmental communicators still labour under the misunderstanding that ethical behaviours can be isolated and sold in the same way as iPhones or deodorant. With characteristic clarity and authority, Adam Corner shows us why this cannot be the case - and highlights what we should be doing instead." TOM CROMPTON, Change Strategist, WWF