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Product-Led Growth
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"The future of growth belongs to product-led companies. At HubSpot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could."- Kieran Flanagan, VP of Marketing, HubSpot"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked: How to Build Habit-Forming Products"The future of growth is product-led. Data shows that companies leveraging a Product-Led Growth strategy perform better on average - faster growth, higher margins, lower burn and stronger valuation multiples. Product-Led Growth will soon become the norm, making it table stakes for SaaS companies that want to win in their markets. What is your company doing to adapt to the product led growth revolution?"- Blake Bartlett, Partner, OpenView"Product-Led Growth changes how companies grow because it brings a focus on how the product you've built can help you acquire more customers. Customer acquisition doesn't just become something marketing is focused on, the responsibilities for acquiring great customers expands to the product team as well."- Hiten Shah, Co-Founder of FYI, Product Habits and Crazy Egg

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