Contents Acknowledgments Preface 1. Limited Rationality The Idea of Rational Choice Limited (or Bounded) Rationality Theories of Attention and Search Risk and Risk Taking 2. Rule Following Decision Making as Rule Following Rules, Identities, and Action Rule Development and Change Appropriate Rules or Consequential Choice? 3. Multiple Actors: Teams and Partners Interpersonal Consistency and Teams Interpersonal Inconsistencies Social Bases of Inconsistencies Uneasy Partners 4. Multiple Actors: Conflict and Politics Decisions and Power Decisions and Coalitions Participation and Decision Instabilities Single Actors and Multiple Actors 5. Ambiguity and Interpretation Order and Ambiguity in Decision Making Ambiguous Bases of Decision Making Loose Coupling in Organizations Garbage Can Decision Process Decision Making and the Construction of Meaning Ambiguity and Understanding 6. Decision Engineering Defining Decision Intelligence Improving Adaptiveness Using Knowledge Creating Meaning Notes Additional Reading Index About the Author
James G. March is the Jack Steele Parker Professor of International Management and a professor of political science and sociology at Stanford University. Professor March is the author and co-author of numerous books and hundreds of journal articles on organizations, decision making, and leadership. He lives in Stanford, California.
Daniel KahnemanEugene Higgins Professor of Psychology, Princeton
UniversityBrilliant, wise, thoroughly original, and deeply rooted
in a large body of modern research. An occasion for the gratitude
of all students of decision making.
Herbert A. SimonNobel Laureate in Economic ScienceOver a half
century of research and writing, March has done more than anyone
else to give us an unvarnished picture of how people actually make
decisions in organizations, with all the uncertainty, craftiness,
illogic, passion, ignorance, and even playfulness that entails. In
this book he sums up his incisive insights into the decision-making
process, and shares with us some very practical notions about the
difficualt task of making intelligent decisions.
Nils BrunssonProfessor of Management, Stockholm School of
EconomicsAn extraordinarily rich and clear analysis by the leading
scholar in the field. This book will not only become a standard
reader in courses of decision theory but will also serve as an
introduction to many related areas.
Sidney G. WinterDeloitte and Touche Professor of Management, The
Wharton SchoolA wonderfully balanced and urbane account of the
realities of decision making in a complicated world.
Tom PetersThe Tom Peters GroupMarch towers above the landscape in
his understanding of the process of actual decision making in
organizations. This masterful and accessible book is a gem.
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