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About the Author

Evan Davis is a presenter of the BBC2 current affairs programme Newsnight, a role he began in September 2014. From April 2008 up to then he was a presenter of the Today programme on BBC Radio 4. He is also well-known as the presenter of the BBC2 business reality show Dragons Den. And on Radio 4, he hosts a weekly business discussion programme The Bottom Line. Prior to the Today programme he was the Economics Editor of the BBC, the most senior economics reporter in the corporation. Evan Davis was the Political Studies Association broadcaster of the Year; he won a bronze Sony award as Speech Broadcaster of the Year and the Made in Britain programme won the Harold Wincott Foundation Business Television Programme of the Year award.


A Malcolm Gladwell-style social psychology/behavioural economics primer - Evening StandardSubtle and wide-ranging, written with the generous intelligence and wry humour that admirers of his broadcasting will recognise - New StatesmanHis care and his determination to make complicated ideas accessible show, above all, why he is such a good broadcaster - ObserverDavis's journey through the bullshit swamplands makes fascinating reading for anybody involved in communication - Sunday Times

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