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Shiv Narayanan is the Founder and CEO of How To SaaS, a management consulting firm that helps private equity firms and their portfolio companies drive enterprise value with marketing. Previously, Shiv was the CMO of Wild Apricot, which was acquired by Rubicon Technology Partners in 2017 and flipped to Pamlico Capital in 2018. Shiv is also an advisor and mentor to technology startups from accelerators like Y Combinator, Techstars, 500 Startups, and the Kellogg-Schulich Executive MBA Program.

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