COVID-19 Response at Fishpond

Read what we're doing...

The Pocket Universal Principles of Design


Product Description
Product Details

About the Author

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: How Colors Affect You: What Science Reveals available from The Great Courses, and The Science of Logo Design available from

Ask a Question About this Product More...
Write your question below:
Item ships from and is sold by Fishpond Retail Limited.
Back to top