Table of Contents

Introduction
The Color Wheel
How to Use Color
The Color Chart
The Process
Aspects of Color Hot
Cold
Warm
Cool
Light
Dark
Pale
Bright Basic Color Schemes
What’s Your Color?
Moods and Color Powerful
Rich
Romantic
Vital
Earthy
Friendly
Soft
Welcoming
Moving
Elegant
Trendy
Fresh
Traditional
Refreshing
Tropical
Classic
Dependable
Calm
Regal
Magical
Nostalgic
Energetic
Subdued
Professional
Pure
Graphic The Psychology of Color
Process Color Conversion Chart
Color Swatches
About the Author
Photo Credits
 

About the Author

Tina Sutton is a veteran colour, consumer trends, and fashion marketing consultant for product developers, corporations, and advertising agencies. She has researched, written about, and lectured on the psychology of colour for numerous publications, arts institutions, and television and radio programs nationwide. Sutton is also a longtime style and features writer for The Boston Globe, and author of The Making of Markova: Diaghilev's Baby Ballerina to Groundbreaking Icon, a highly regarded biography of legendary dancer Alicia Markova.