Table of Contents

PLUNKETT'S SPORTS INDUSTRY ALMANAC 2010 CONTENTS A Short Sports Industry Glossary i Introduction 1 How To Use This Book 3 Chapter 1: Major Trends in the Sports Industry 7 1) Introduction to the Sports Industry 7 2) NFL: The Biggest Money in U.S. Sports 9 3) Revenue Sharing Boosts Major League Baseball 11 4) NBA Lacks Revenue Sharing/NBA China Progresses 12 5) NHL Ticket Sales Slow 13 6) NASCAR Revenues Face Challenges/Best Team Require Massive Investment 14 7) Lucrative Television Rights Bring in Big Bucks 14 8) World Soccer Faces Trouble Due to Lack of Parity/MLS Holds Its Own 15 9) NCAA Sports Are Big Business 16 10) Golf Tournaments Face Sponsorship Challenge 16 11) Fantasy Sports Post Growth, Creating $500 Million in Revenue Online 17 12) Equipment Manufacturers Scramble to Offer the Latest High-Tech Advantages 18 13) Lacrosse May Be the Fastest-Growing Team Sport in America 19 14) Sports Agents Become Indispensable/Sports Marketing Booms in China 19 15) New Platforms Revolutionize Electronic Games 20 16) Bowling Looms Large/The Least Expensive Sports and Recreation Activities Draw the Most Participants 22 17) Aging Baby Boomers Will Cause Significant Changes in the Leisure Sector, Including Sports and Activity-Based Travel 23 18) Athletic Footwear Draws Big Names from Athletes to Designers 24 19) The Vast Majority of Shoes Sold in the U.S. Are Now Made in China 24 20) Exercise Apparel Sales Fall Slightly 25 21) Nanotechnology Has a Growing Role in Sports Equipment 25 22) High-Tech, Nanotech and Smart Fabrics Proliferate 26 Chapter 2: Sports Industry Statistics 28 Sports Industry Overview 29 Selected U.S. Sports Industry Revenues: 2000-2007 30 Sports Industry Expenses & Sources of Revenue, U.S.: 2004-2007 31 U.S. Spectator Sports, Performing Arts & Related Industries, Breakdown of Expenses: 2004-2007 32 Estimated Annual Sporting Goods Stores Retail Sales, Inventories & Purchases: 1999-2007 33 Exports of Sporting & Athletic Equipment, U.S.: 2001-2008 34 Imports of Sporting & Athletic Equipment, U.S.: 2001-2008 35 Overview of the Media Contracts of the Four Big Sports 36 Sports Industry Employment by Business Type, U.S.: 2003-2008 37 Chapter 3: Important Sports Industry Contacts 38 Addresses, Telephone Numbers and Internet Sites Chapter 4: THE SPORTS 350: Who They Are and How They Were Chosen 63 Industry List, With Codes 64 Index of Rankings Within Industry Groups 66 Alphabetical Index 75 Index of U.S. Headquarters Location by State 78 Index of Non-U.S. Headquarters Location by Country 82 Index by Regions of the U.S. Where the Firms Have Locations 83 Index by Firms with International Operations 89 Individual Profiles on each of THE SPORTS 350 91 Additional Indexes Index of Hot Spots for Advancement for Women/Minorities 454 Index of Subsidiaries, Brand Names and Selected Affiliations 456

About the Author

Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett Research provides analysis, statistics and other vital data on all major industry sectors, from InfoTech to Retailing to Banking and Nanotechnology. Plunkett's client list includes 10,000 leading corporations, universities and government agencies worldwide. Plunkett's research products are distributed electronically through subscriptions to its website and around the globe by major booksellers and news distributors, including Bloomberg and ThomsonReuters.

Jack Plunkett is the author of numerous books, including The Next Boom: What you absolutely, positively have to know about the world between now and 2025. This book won a 2011 gold medal in the Business Book Awards competition sponsored by Axiom and INC Magazine. Plunkett is frequently interviewed as an expert source by publications such as Time magazine, The Wall Street Journal, The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and CBS Marketwatch, as well as local and regional newspapers and national columnists. Plunkett received an Academic Book of the Year Award for his Plunkett’s Health Care Industry Almanac, and he was a regional finalist in the Entrepreneur of the Year Awards sponsored by Ernst & Young.

Reviews

- Valuable for planning purposes are the chapters devoted to major trends and industry outlooks - The content of this reference resource will provide many answers for researchers, students and general information seekers.A" American Reference Books Annual