Kate Allinson and Kay Featherstone owned a restaurant together in The Wirral, where Kate was head chef. Together they created the Pinch of Nom blog with the aim of teaching people how to cook. They began sharing healthy, slimming recipes and today Pinch of Nom is the UK's most visited food blog with an active and engaged online community of over 1.5 million followers.
Pinch of Nom isn't a phenomenon. A phenomenon has a beginning and
an end, but this thing - at first a Facebook group, then a food
website, now a record-breaking cookbook - is as vast, as
unstoppable, as the universe expanding. -- Ruby Tandoh, The
Pinch of Nom is headed up by pro foodies...recipes are accessible for all in terms of budget and availability. -- Anna Hunter, Get the Gloss