Kate Allinson and Kay Featherstone owned a restaurant together on the Wirral, where Kate was head chef. Together they created the Pinch of Nom blog with the aim of teaching people how to cook. They began sharing healthy, slimming recipes and today Pinch of Nom is the UK's most visited food blog with an active and engaged online community of over 1.5 million followers.
I find myself more roused to action by these recipes - easy,
irreverent, inexpensive - than I am by a lot of the more involved
recipes that grace the highbrow weekend food supplements. --
Ruby Tandoh, Guardian
Turning "healthyish" food into a phenomenon -- Eleanor Steafel, Daily Telegraph
Pinch of Nom is headed up by pro foodies...recipes are accessible for all in terms of budget and availability. -- Anna Hunter, Get the Gloss