Table of Contents

Introduction
-My story
-How to use this workbook
-The biggest struggles you will face
-Building on a solid foundation
1 Getting Started
-All the important Numbers
-Where you are
-Gross Earning Calculator
2 The Ideal Client & Your Marketplace
-What is an ideal client?
-Your marketplace
-What really makes an ideal client…ideal
-How to design your ideal client
-How to survey your ideal client
-How to research your marketplace
3 Reverse Engineering your pricing
-Avoiding archaic pricing models
-Why reverse engineering is the best way to design your pricing
-Creating your final price sheet
4 The grand reveal
-How to present your pricing
-In-person vs. Online sales
5 Pricing Consistency for all your portrait services
-How to price your weddings
-How to price your mini sessions
6 Bonus Expert’s Guide on Pricing Niche Photography
7 Additional Resources

About the Author

Alicia Caine is a Fort Worth–based founder of Profit First Photography, offering full-time business coaching and strategies for non-traditional photographers. As a photographer, she built a six-figure photography business in her first year. Due to high demand for understanding her secret to profitability, in 2009 she launched Served Up Fresh, where she began sharing her personal profit strategies with other photographers who needed
compassionate, personal mentoring and solid strategies. Served Up Fresh offered over 9,400 photographers around the world private business coaching and home study programs. In the fall of 2013, she rebranded her business Profit First Photography to better serve an audience that was serious about earning six-figure incomes with their business.