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Persuade
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About the Author

Scott Hogle is a 25+ year Broadcast Executive and is a Senior Vice President of Sales for iHeart Media. Scott is an expert in selling and has led hundreds of seminars for sales professionals. Scott believes that selling is not just a career, but a calling in life which allows people to serve others.

Scott started selling at the age of 20 in the fast-paced radio industry. He learned how to sell and lead from mentors, then combined these skills with his ability to connect with customers. Scott’s experience from decades of leading sales organizations empowers others to communicate confidently and naturally persuade others to make buying decisions. He lives in Honolulu, Hawaii and is married with two sons.

Reviews

This fast-moving book will give you the winning edge.
~Brian Tracy, Internationally Bestselling Author

Persuade is masterfully written, a must read for anyone wanting to expand their influence and income by serving others in the sales profession
~Mark Cole, Chief Executive Officer, The John Maxwell Company

Finally, a book that teaches how to connect with people, not just sell.
~Amy Oakes Dunn, Product Marketing Manager, Facebook

This book is a critical tool for people who are serious about the art of selling. Scott Hogle’s book Persuade clearly lays out the steps important to producing 6-digit earners.
~Bob Pittman, Chairman & CEO, iHeart Media 

Persuade’s pages are filled with practical ways to build your sales skills.
~Emi Hart Sorenson, Senior Community Director, Yelp

Scott speaks profoundly to the new emerging generation of sellers.  If you plan to make more income this year, buy this book and put it into practice.
~Tom Ziglar, CEO of Ziglar Inc.

Love the sales ideas in Persuade on how to grow sales and influence.
~Natalie Phanphengdy, Sales & Onboarding Specialist, Google

Persuade is the best-written relationship selling book in years.
~Heidi Dickert, Fortune 500 Consultant to Visa, Del Monte, Microsoft, Facebook, LinkedIn, & Clorox

Persuade is a must read for sales professionals who have discovered that their purpose is serving others.
~ Kevin Hall, International Bestselling author of Aspire: Discovering Your Purpose through the Power of Words

What you’ll find between the covers of this book is a wealth of sales knowledge you can use to gain confidence, serve your clients well, and earn a well-deserved high income. Read it. You’ll see what I mean.
~Tom Hopkins, author of How to Master the Art of Selling and co-author of When Buyers Say No

Persuade is a playbook for decoding a customer's needs, then using that information to sell them. 
~Axel Dahl, Data Engineer, Cisco Systems

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