Table of Contents

Making sense of marketing; Marketing 101: How it all began; Groundwork: The situation analysis; Developing a strategy; Market research and marketing information systems; Managing the marketing effort.

About the Author

Lee Welch has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences.