Foreword by Gary Hamel ix
Series Foreword xvii
Introduction: Win with Open Strategy xix
1 Traditional Strategy Come Undone 1
2 Are You Truly Ready to Open Up? 21
3 Design Your Open Strategy Process 41
4 Tweak Your Open Strategy Initiative to Allow for Secrecy 59
5 Harness the Wisdom of Crowds 75
6 Peer into the Future 97
7 Disrupt Yourself before Others Do 121
8 Develop Killer Business Models 145
9 Use the Crowd to Choose Better Strategies 163
10 Execute Better 185
Epilogue 205
Appendix A: Recommended Reading 211
Appendix B: The IMP Story 213
Notes 215
Index 251
Christian Stadler is Professor of Strategic Management at Warwick Business School at Warwick University. Julia Hautz is Professor of Strategic Management at the University of Innsbruck. Kurt Matzler is Professor of Strategic Management at the University of Innsbruck, Academic Director of the Executive MBA program at MCI in Innsbruck, and Partner at the international management consulting firm IMP. Stephan Friedrich von den Eichen is Managing Partner at IMP and Professor of Business Model Innovation at the University of Bremen.
Shortlisted for the Thinkers50 2021 Strategy Award Shortlist
Included in the Best Business Books of 2021 by the Globe & Mail
A Financial Times Best Business Book of the Month
Strategy + Business Best Business Books 2021, Strategy
“[A] substantive and eloquent book...Open strategy is more
than a set of tactics or tweaks to an existing strategy. The
authors set out the approach with such granularity and clarity that
it is immediately actionable.”
—Strategy + Business
"A useful blueprint."
—Financial Times
"Strategy is usually a closed, top-down affair, as a small group
defines a new approach and, too often, it flops. The four
professors share a different approach, opening key aspects of
strategy-making up to front-line workers, others in the ranks, and
even outsiders, tapping into differing perspectives and building
enthusiasm for implementation."
—The Globe & Mail
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