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About the Author

Rohit Bhargava is a trend curator and storyteller who believes in sharing "non-obvious" ideas. He is the author of five bestselling business books including Non-Obvious (Wall Street Journal bestseller) and Likeonomics (shortlisted for Best Sales/Marketing Book of the Year by 1800CEORead). Over the past 15 years, Rohit has advised hundreds of global brands as a former executive at two of the largest marketing agencies in the world (Ogilvy and Leo Burnett) and is currently founder of the Influential Marketing Group - an independent marketing + strategy consultancy based in Washington DC. A popular and non-boring keynote speaker, Rohit has been invited to headline events in 31 countries around the world where his popular talks have inspired audiences from 10 to 10,000 people to lead with personality, create more human organizations and even learn to predict the future. His thinking on business trends and annual trend research called the Non-Obvious Trend Report has been viewed more than half a million times online and his personal blog has been named one of the top 25 marketing blogs in the world by AdAge magazine. Rohit also teaches marketing and pitching at Georgetown University and is regularly quoted as an expert in media including Harvard Business Review, The Guardian, and NPR. He is a lifelong fan of anything having to do with the Olympics (he's been to four so far!), actively avoids anything having to do with cauliflower (yuck!), and has dedicated his career to helping brands and leaders be more influential by embracing their humanity and personality.


"Sharp, articulate, and immediately useful." DANIEL H PINK, Author of Drive "One of those rare books that delivers ... a great read!" CHARLES DUHIGG, Author of Power of Habit "If you believe in a lifetime of learning, read this book!" JONATHAN BECHER - Former Chief Marketing Officer, SAP "Insightful, thought provoking and illuminating!" SHIV SINGH, SVP Global Head of Digital Transformation, VISA "Trends that will shape your business and decision making." SALLY HOGSHEAD, NY Times Bestselling Author "It gets better every year!" RYAN HOLIDAY NY Times Bestselling Author "A powerful argument for how curation can change your organization." SREE SREENIVASAN, Chief Digital Officer of New York City "A goldmine of ideas and trends!" GUY KAWASAKI, Bestselling author and Chief Evangelist of Canva "Well written ... a joy to read!" ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs "Elegant, powerful and intensely engaging!" HOPE FRANK, Chief Marketing Officer, Kiosked "An invaluable guide to understanding our customer's customer." NAVEEN RAJDEV, Chief Marketing Office, Wipro

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