The new book from the authors of 'Thinking, Fast and Slow' and 'Nudge'
Cass Sunstein is the Robert Walmsley University Professor at Harvard, where he is founder and director of the Program on Behavioral Economics and Public Policy. A columnist for Bloomberg View, a frequent witness before Congress, and an informal adviser to many public officials in national, state, and local governments, he has served as Administrator of the White House Office of Information and Regulatory Affairs, as a member of the President's Review Group on Intelligence and Communications Technologies, and as an Attorney-Adviser in the U.S. Department of Justice. His many books include the bestseller Nudge (with Richard H. Thaler), Simpler: The Future of Government, and Republic.com.
The Sunday Times bestseller (May 2021)
'A tour de force of scholarship and clear writing'
New York Times
'This is a monumental, gripping book. It is also bracing ... The
three authors have transformed the way we think about the world.
They have looked beneath and beyond the way we make decisions and
organise our lives. A follow-up of sorts to Thinking, Fast and
Slow, it is a further step down the road towards a more
complex and realistic grasp of human affairs that is replacing the
crude simplifications of the recent past. Outstanding'
Sunday Times
'As you'd expect from its authors, it is a rigorous approach to an important topic... There's lots to surprise and entertain. Anyone who has found the literature on cognitive biases important will find this a valuable addition to their knowledge' Danny Finkelstein, The Times
'Noise is everywhere and is seriously disruptive. The authors
have come up with a bold solution. The book is a satisfying journey
through a big but not unsolvable problem, with plenty of
fascinating case studies along the way. Humans are often bad at
making decisions. But we can get better'
Martha Gill, Evening Standard
'The greatest source of ineffective policies are often not
biases, corruption or ill-will, but three "I": Intuition, Ignorance
and Inertia. This book masterfully demonstrates why the three "I"
are so pervasive, and what we can do to fight them. An essential,
eye opening read'
Esther Duflo, winner of a 2019 Nobel Prize
'In Noise, the authors brilliantly apply their unique
and novel insights into the flaws in human judgment to every sphere
of human endeavour... Noise is a masterful achievement and
a landmark in the field of psychology'
Philip E. Tetlock, co-author of
Superforecasting
'An electrifying exploration of the human mind, this book will
permanently change the way we think about the scale and scope of
bias'
David Lammy
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